#TheMechanicalBride | Reviews of The Mechanical Bride in English Books| Hashreview

#TheMechanicalBride

The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951)reissued by Gingko Press, 2002 ISBN 1-58423-050-9 is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and Read More..

by Marshall McLuhan

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Review# tag	TheMechanicalBride
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Hash title	The Mechanical Bride
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Description	The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951)reissued by Gingko Press, 2002 ISBN 1-58423-050-9 is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts."McLuhan, Marshall (1911-80)" from Routledge Encyclopedia of Post-Colonial Literatures in English, Second Edition. Benson, Eugene; Conolly, L.W. (eds). London: Routledge, 2005.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed.
Description	The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951)reissued by Gingko Press, 2002 ISBN 1-58423-050-9 is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts."McLuhan, Marshall (1911-80)" from Routledge Encyclopedia of Post-Colonial Literatures in English, Second Edition. Benson, Eugene; Conolly, L.W. (eds). London: Routledge, 2005.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed.

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Name	The Mechanical Bride: Folklore of Industrial Man
Name
Authors	Marshall McLuhan
Authors
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Translator
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Genre
Series
Series
Number in series
Number in series
Language	English
Language
Country	United States
Country

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Story timeline
Story timeline
Pages	157 p. illus. 28 cm
Pages
Media_type	Print
Media_type
Isbn
Isbn
Oclc
Oclc
Publisher	Vanguard Press
Publisher

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Pub_date	1951
Pub_date
Release_date	1951
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