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#EmbraceLife

Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film Read More..

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Hash title	Embrace Life
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Description	Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. The film achieved the highest rating of No. 8 Top Rated (All Time) film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film has been praised for its beauty and its emotional impact. The film has so far not been shown on television as part of a road safety campaign; although that was for which it was primarily designed and its spread has been almost entirely through the internet.
Description	Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. The film achieved the highest rating of No. 8 Top Rated (All Time) film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film has been praised for its beauty and its emotional impact. The film has so far not been shown on television as part of a road safety campaign; although that was for which it was primarily designed and its spread has been almost entirely through the internet.

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MAKE

Director	Daniel Cox
Director
Story
Story
Screenplay
Screenplay
Writer	Daniel Cox
Writer
Based on
Based on
Cinematography
Cinematography
Editing
Editing

ABOUT

Starring	Austin Spangler , Lara Corrochano , Clare Denning
Starring
Music
Music
Runtime	1 minute 29 seconds
Runtime
Country	United Kingdom
Country
Language	English
Language
Genre
Genre

PRODUCTION

Producer
Producer
Studio
Studio
Distributor	Sussex Safer Roads Partnership
Distributor
Released	2010/1/20 (df) =y
Released
Budget	£47,000
Budget
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Gross

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