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#CrossingTheChasm

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products Read More..

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Review# tag	CrossingTheChasm
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Hash title	Crossing the Chasm
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Description	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". Educators Corner: Tom Byers, Stanford Technology Ventures Program - Ten Enduring Success Factors for High Technology Entrepreneurship The book's success has led to a series of follow-up books and a consulting company, The Chasm Group. The Chasm Group
Description	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". Educators Corner: Tom Byers, Stanford Technology Ventures Program - Ten Enduring Success Factors for High Technology Entrepreneurship The book's success has led to a series of follow-up books and a consulting company, The Chasm Group. The Chasm Group

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Name	Crossing the Chasm
Name
Authors	Geoffrey A. Moore
Authors
Translator
Translator
Genre	Non-fiction
Genre
Series
Series
Number in series
Number in series
Language	English
Language
Country	United States
Country

PUBLISH

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Story timeline
Pages	227
Pages
Media_type	Book
Media_type
Isbn	0-06-051712-3
Isbn
Oclc	50470628
Oclc
Publisher	Harper Business Essentials
Publisher

RELEASE

Pub_date	1991
Pub_date
Release_date	1991
Release_date

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