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#Buyology Buyology
Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. New York Times Best sellers list, Hardcover Nonfiction The author attempts to identify the factors that influence Read More..
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Description Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. New York Times Best sellers list, Hardcover Nonfiction The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time Time magazine - May 11, 2009 edition named Lindstrom as one of the world's 100 most influential people because of his book.
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Name Buyology: Truth and Lies About Why We Buy
Name
Authors Martin Lindstrom
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Translator
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Genre Nonfiction
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Series
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Language English
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Country United States
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PUBLISH
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Pages 256
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Media_type Print, Hardcover
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Isbn 978-0-385-52388-2
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Oclc 192048160
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Publisher Doubleday
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RELEASE
Pub_date 2008
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Release_date 2008
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